Signify, the global lighting leader, launched its flagship Philips Yueheng and Yuezuan LED ceiling lamp series in China on the 21st. With its market-leading LED intelligent dual-control system, exquisite drilling and cutting technology and its insistence on “smooth light”, Create customized light effects for Chinese consumers and upgrade the home lighting experience. The Philips Yue Heng series has made its global exclusive debut on Tmall, a high-quality e-commerce platform in China. In the future, the two parties will continue to deepen cooperation in areas such as smart new retail and big data to enhance the home lighting consumption experience of consumers.

“As the most central and important lighting product in Chinese families, the choice of ceiling lamps exactly reflects our ideal expectations for a home.” said Lin Shaohong, global vice president of Signify and general manager of the Greater China Marketing Department, “This time The release of the new Philips Joy series ceiling lamp also reflects our vision for home lighting, which is to use global technological innovation and localized appearance design to light up every scene in the home.”

Signify, which is deeply involved in the Chinese market, has always adhered to the pursuit of innovation and continuously enriched product lines and lighting categories to cover more lighting scenarios and satisfy Chinese consumers’ pursuit of a better life. The newly released Philips Yue Heng and Yue Diamond LED ceiling lamp series are inspired by the dazzling diamond ring. The exquisite side diamond cutting technology and the special sheet material complement each other. The interlacing of light and shadow creates an elegant and flexible “ceiling” art. . The unique double-ring dual-drive design is supplemented by the elegant A-line skirt waistline on the side, which perfectly separates the double-ring luminous surface and shapes the soft texture of the lamp body, continuing the brand’s consistent modern and simple style.

The series adheres to the high standard of “comfortable light”. In addition to the four preset scene modes of leisure, focus, activity and night light, it also uses Dual Zone dual-drive light-sensing technology to achieve a unified vision by separately controlling the color temperature and brightness of the inner and outer rings. Customize exclusive lighting with the key to meet the lighting needs of various scene modes. The soft and warm yellow light can instantly pull people away from fatigue and immerse them in a relaxing and comfortable leisure time; in addition to adding “ambience” to the sweet time before bed, the newly upgraded night light mode can also solve the problem of elderly people and adults through the smart remote control. For children’s lighting needs, long press to turn on the sleep mode, short press to delay the shutdown for 10 seconds, so you can fall asleep peacefully without any effort. With the launch of Philips Yueheng and Yuezhuan series, Signify’s home lighting product categories will be further improved.

Philips Yueheng LED ceiling lamp series

The gleaming new product launch conference was based on the modern family life scene. It exclusively created five display rooms including the living room, study room, yoga room, kitchen and bedroom, as well as a DIY lighting showroom, where all new products of the Philips Yueheng and Yuezhuan series were displayed. In it, consumers follow the plot of the interactive sitcom through the adjustment of light color and the conversion of atmosphere, and feel the fun and unlimited space that light brings to home life.

Talking about this cooperation, Jiang Fan, general manager of Tmall Home Decoration Division, said: “Driven by consumption upgrades, intelligent consumption has become a hot trend in China’s lighting market. We use data to guide research and development, attract potential customers, try out new products, and renew Empowering full-link data, we have developed an effective method for cultivating new brand products. As the world’s leading home lighting brand, Philips chose Tmall as the exclusive online channel for the Philips Yue Heng series, which is a reflection of the quality and quality of the Tmall platform. The recognition of our strength also provides new impetus for the development of Tmall’s home consumption ecosystem. We will continue to deepen cooperation, drive brands to achieve precise marketing, and work together to bring a better lighting experience to more Chinese consumers.”

Signify has always been adhering to the spirit of innovation and openness to delve into product diversification, and continues to improve the product matrix with leading technology, and continues to unite more home lighting partners to lead consumers to light up through better products and richer and more diverse consumer experiences. More possibilities for a better life.